- Feasibility Studies
- IPO Market Advisory
- Usage & Attitude and Segmentation
- Pricing Analysis
- Experience Research
- Mystery Shopping
- Brand Research
- Ad Evaluation Research
- Corporate Strategy Development
- Marketing Strategy Analysis
- Public Sector Strategy & Program Design
- Operational Strategy & Performance Improvement
- Digital Strategy & Innovation Advisory
Market Entry Assessment
TWG helps clients in evaluating business opportunities (whether entering a new market or expanding business or launching new products/services) by analyzing market size (TAM, SAM & SOM), growth trajectory, location analysis, customer segmentation, competitive dynamics, regulatory & macro-economic environments, distribution networks, and pricing structures. Additionally, we assess potential entry strategies covering partnerships, joint ventures, and direct investments to deliver strategic insights that empower informed decision-making and minimize entry risks.
Leveraging our extensive local knowledge and years of experience in the GCC market, we advise clients to reduce investment risk, identify the most viable markets, localize offerings effectively and uncover opportunities by providing the critical intelligence that businesses need to make smart, data-driven strategic investment decisions.
- Feasibility Studies
- IPO Market Advisory
- Usage & Attitude and Segmentation
- Pricing Analysis
- Experience Research
- Mystery Shopping
- Brand Research
- Ad Evaluation Research
- Corporate Strategy Development
- Marketing Strategy Analysis
- Public Sector Strategy & Program Design
- Operational Strategy & Performance Improvement
- Digital Strategy & Innovation Advisory
