contact@twg-global.co
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Our diverse skills and capabilities stem from years of experience collaborating with clients across various sectors and geographies.
We utilize both primary and secondary data sources in our assignments whenever applicable, ensuring all sources are properly cited in our reports. These research sources, combined with our consultants’ industry expertise, are integrated into the qualitative and quantitative analysis featured in our reports.
Data collection is rigorously monitored and analyzed using the latest analytical tools. Special care is taken to ensure that our analyses are supported by facts. When facts are unknown and assumptions are necessary, consultants clearly state their assumptions and explain their methodology both within the report and during direct conversations with clients.
RESEARCH METHODOLOGY
TWG employs a diverse range of information sources to execute its projects. The core of all our assignments is primary research, complemented by secondary (desk) research.
We exercise due diligence in designing the research methodology from the initial stage. Standard research tools are customized to meet the specific needs of each study and client.
Qualitative Research
- Unstructured interviews with small samples to generate ideas and hypotheses
- Expert Opinion: Discussions with people with specialized insights about particular markets
- In-Depth interviews: Where the emphasis is on depth and richness of information from few sources
- Focus Group Discussions: Where groups get together to discuss at length on the research topic in a focused manner
- Mystery Shopping: Where unidentified people observe the quality of service & employee efficiency at outlets
Quantitative Research
We specialize in all forms of Quantitative Research – Exploratory Research, Descriptive Research as well as Analytical (causal) Research.
We collect primary and secondary data through various sources. Next, the data is analyzed using various statistical techniques.
Desk Research & TwG Database
As a local company with bilingual consultants, we excel in conducting comprehensive and high-quality desk research on economic and business activities in the GCC and the surrounding region.
We perform regular desk research across various areas, including your sector, and have developed the TwG database, which is continuously updated. Additionally, we incorporate information from our clients and customers into our desk research efforts.
DATA COLLECTION
Our operations are spread across the GCC and extend to Pan Arab countries.
We collect data through Face-to-Face (F2F) CAPI (Computer Aided Personal Interviewing), CATI (Computer Aided Telephonic Interviewing), and CAWI (Computer Aided Web Interviewing).
Computer Aided Telephonic Interviews (CATI)
We conduct telephonic interviews using computers according to project requirements. Computer Aided Telephonic Interviews (CATI) involve respondents answering questions over the phone, with the CATI software generating and dialing random telephone numbers as needed.
In these interviews, questions are designed to be simple and easy to understand, with minimal and clear answer choices. The interviews are brief, typically lasting less than 10 minutes. This method is not suitable for in-depth or lengthy interviews.
Computer Aided Personal Interviews (CAPI)
We conduct Face-to-Face Interviews using tablets and mobile devices, allowing questionnaires to be filled out digitally and eliminating the need for paper and writing. This digital approach simplifies data processing and reduces interview time.
Computer Aided Web Interviews (CAWI)
Web interviewing entails conducting surveys online, where the interviewer adheres to a predefined script accessible through a website link.
Utilizing software tailored for web interviews, the questionnaire is crafted, facilitating the integration of multimedia elements like images, audio, video clips, and hyperlinks to diverse web pages.
Focus Groups
We facilitate Focus Groups where participants convene either in person or virtually to engage in detailed discussions centered around the research topic.
In-Depth Interviews
We conduct In-Depth Interviews both in person and online, focusing on obtaining detailed and rich information from a select number of sources.
Mystery Shopping
We conduct Mystery Shopping Exercises in which anonymous individuals assess service quality and employee efficiency throughout the journey of customers covering various channels, outlets, and centers.
ADVANCED ANALYTICS
Factor Analysis
We employ statistical techniques such as Factor Analysis for data reduction. Factor Analysis examines the interrelationships among numerous variables, such as consumer ratings of product attributes. This technique distills data on various related attributes into the most significant dimensions, simplifying analysis and studies.
Brand Maps
Brand Mapping is integrated into our analysis, providing graphical representations of data related to a brand’s image or association in a two-dimensional diagram.
Conjoint Analysis
We employ Conjoint Analysis, which comprises a series of statistical techniques aimed at evaluating
(1) the importance customers assign to individual product attributes and
(2) their preference for each level of these attributes.
Cluster Analysis
Cluster analysis classify objects into groups that exhibit relative homogeneity. Primarily utilized for market segmentation, this method also finds application in test marketing. Cluster analysis condenses the number of observations or cases by organizing them into a smaller set of clusters.
Quadrant Analysis
Quadrant analysis helps clients to simplify decision-making and strategy development by categorizing data or factors into four groups based on two key criteria.
Regression Analysis
We employ for attempting to fit a model to observed data in order to quantify the relationship between two groups of variables and predict future values.
Competitive Advantage Matrix
We assist you in formulating your business strategy based on your competitive edge. Considering the extent of your product differentiation and the breadth of your business activities, we provide guidance on which business model to adopt.
Time Series Analysis
Time-series analysis tracks observations made repeatedly across multiple time periods to understand past trends and forecast the future.