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Usage & Attitude Research

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Are you monitoring your customers’ product usage and satisfaction levels? Are there any noticeable changes? What about your competitors or peers? Keeping abreast of customers’ usage patterns and perceptions is crucial to maintaining a competitive edge, and TWG is at the forefront of assisting companies in this endeavor.

Our usage and attitude studies empower clients to devise market-driven marketing strategies for both products and services, grounded in a comprehensive understanding of market sentiments. Rather than relying solely on internal perspectives, our approach is externally focused, ensuring strategies resonate with target audiences.

Our usage and attitude marketing research delves into various aspects including:

  • Frequency of product usage
  • Positive and negative product attributes
  • Purchasing behaviors and frequency
  • Product strengths and weaknesses
  • Brand awareness, loyalty, and perception
  • Demographic and psychographic characteristics of product users

Insights garnered from our usage and attitude research can inform decisions regarding new product development, product repositioning, customer service enhancements, or adjustments in brand marketing strategies.