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Product Testing

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Have you introduced a new product but remain uncertain about its market fit and potential impact on your company’s bottom line? TWG, with its specialized market research services, can delve into the underlying needs of the market and assess how effectively your new product addresses these needs.

Through our product testing research facilities, we establish a connection between consumers’ unmet requirements and the features of your new product. Key questions addressed in our product tests include:

  • Is the purpose of the product clear, and can potential users be convinced of its benefits? (Evaluating clarity and value proposition)
  • Does the product fulfill a need, and what are the specific requirements of potential users? (Assessing demand and user preferences)
  • How do consumers currently use competing products? (Understanding market competition and consumer behavior)
  • What challenges do consumers encounter with existing products, and what needs remain unmet? Are current product users satisfied with their options? (Identifying market gaps and consumer satisfaction levels)
  • Is the price reasonable considering the perceived benefits of the product? (Assessing price sensitivity)
  • How likely are potential users to purchase the product? (Determining purchase intent)

By addressing these questions, our research provides valuable insights into the market reception of your new product, helping you make informed decisions about its positioning and marketing strategy.