contact@twg-global.co
971 56 499 3405
In any market assessment exercise, first thing is to understand the market size (historical, current and future) for its products and services. However, internal market sizing efforts often yield flawed results due to inherent biases and disconnectedness from customers. This can lead to detrimental outcomes for the company.
At TWG, we leverage our extensive local knowledge and years of experience in the GCC markets to support our clients. We specialize in market sizing and forecasting, offering dedicated teams of consultants and bilingual surveyors to assist with these tasks. Whether as a standalone project or part of a larger initiative, such as evaluating a new product’s potential, we employ both Top Down and Bottom-Up approaches to ensure comprehensive insights for our clients.
Key considerations in our market assessment include:
- Identifying current and potential customers based on company size and type.
- Analyzing competing products and their potential impact on your market.
- Preparing the product life cycle for both your product and competing products.
- Identifying obstacles to the success of your project (specific to certain customer types) that could limit market potential.
- Addressing specific issues such as inadequate distribution channels or an insufficient number of salespeople.